

APRIL 8, 2027
Julio Velasco Day is the major event organized by Performance Strategies, which today lives on within ROI Group.
The full-day event dedicated to leadership and team management is back, featuring one of the greatest coaches in international sports.
A unique event where you can learn the most effective coaching methods to get the most out of your team and guide it toward outstanding results, alongside the coach who led the Italian women’s national volleyball team to Olympic gold at the 2024 Paris Games and to a historic victory at the 2025 World Championships.
What are the most effective techniques for becoming a great leader? How can you develop a winning mindset to achieve the highest levels of success in business, as well as in sports? How can you identify the motivational factors for each team member to encourage them to give their best?
During this unmissable event, the renowned coach Julio Velasco will use practical examples, anecdotes, and stories from his own personal experiences to show how to become an effective leader.
“We need to focus on
what we’re doing right now,
not on what’s missing.”
JULIO VELASCO
One of the most successful coaches in the world of sports.
As the 2025 world champion and an Olympic gold medalist with the Italian women’s national volleyball team at the 2024 Paris Games—the first such medal in history—Julio Velasco has laid the groundwork that, over the past 30 years, has propelled Italian volleyball to the highest international levels.
He was the legendary coach of the “Generation of Phenoms,” the iconic men’s national team that won three consecutive World Championships in the 1990s and was named the Best Team of the Century. His coaching methods established him as one of the most visionary and innovative coaches in world sports.
A former sports executive and head coach of numerous national and club teams, with 3 world titles, 3 European titles, 5 World League titles, one Nations League title, and one Olympic gold medal, he has been inducted into both the Italian Volleyball Federation (FIPAV) Hall of Fame and the International Volleyball Hall of Fame.
His methods for team management and for developing individual and collective leadership have become an absolute benchmark for thousands of entrepreneurs, managers, and companies throughout Italy.
How to foster a sense of challenge by triggering the mechanisms that lead to improved performance.
Put individual strengths to work for the team to achieve a common goal without undermining each person’s individuality.
Recognize individual strengths, turn mistakes into opportunities, and foster continuous learning.
How to foster a sense of challenge by triggering the mechanisms that lead to improved performance.
Recognize individual strengths, turn mistakes into opportunities, and foster continuous learning.
Put the team’s strengths to work toward a common goal without undermining the individuality of each member.
08:00 – 10:00
WELCOME COFFEE
10:00 – 11:45
Leadership language
11:45 – 12:15
NETWORKING BREAK
12:15 – 13:30
Talent management
13:30 – 15:00
NETWORKING LUNCH
15:00 – 17:00
The method for playing as a team
*The agenda may be subject to change.
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"Excellent organization, a smooth-running event—and finally in person. We attended as a group: it’s really great to discuss leadership and organization so we can move forward together."
"I see a strong desire to be together, to share ideas, and to foster a positive atmosphere for resuming normal activities. Managing people is the most difficult part of a company’s operations, and managers have to deal with variables such as age, gender, and experience, which vary greatly. Reflecting on these complexities takes time, and managers often don’t have enough of it: I hope to provide a starting point for more structured reflection, so that their difficult work is made easier.”
"Our company chose this event first and foremost to recognize ourselves—since we sell people-centered services—and to recognize our clients, who are the partners with whom we’ve always worked and grown. Since it’s an event with many attendees, it’s also an opportunity to reconnect with contacts and friends we haven’t seen in a while and strengthen those relationships."
"It was a great opportunity to do a team activity, since we’re participating as a company group. We all have the same feedback: the event was perfectly organized, and the speaker was top-notch. It’s interesting to see so many companies participating, from both different and related industries. An excellent opportunity for cross-pollination."
"All the managers and executives who participate come to be inspired by a new approach to leadership within the company. Sharing this experience and living it together with others fosters the exchange of opinions, experiences, and contacts, generating cross-pollination and synergy—and, as a result, new relationships as well."
"A day full of energy. Velasco draws on real-life examples: he has experienced situations and emotions in a powerful way and knows how to convey them to the audience, who hang on his every word. It’s also a great opportunity to build new relationships: in fact, I just had the chance to meet new people who will be helpful for my business."
"Over the past 10 years, I've attended no fewer than 8 Julio Velasco Days: I always find new insights, nuances, and perspectives, precisely because of Julio Velasco's ability to get to the point quickly and effectively."
Since over 1,000 participants are expected and there are several events taking place at the Fiera di Milano during those days, we recommend:
– arriving at the venue by 9:00 a.m.;
– using the metro whenever possible.
A shuttle service will run from Molino Dorino Station to the hotel (approx. 2 min) between 8:30 a.m. and 10:30 a.m. and 5:00 p.m. and 6:00 p.m.
The venue is accessible to people with disabilities.
If a companion is required, they may attend the event at no additional cost, without the need to purchase an extra ticket.
To help us provide the best possible experience, please let us know about any specific needs you may have by emailing info@roigroup.it before the event.
To participate via livestream, simply purchase a ticket and log in on the day of the event by following the instructions that will be sent to the email address you provided during registration.
The livestream, available via the Zoom platform, can be accessed from any device. To get the best experience and participate in networking, we recommend accessing it from a desktop computer or tablet.
In the days following the live stream, we’ll let you know via email when the recording of the entire event will be available in the On-Demand section: you’ll be able to watch it again whenever you want for 7 days.
Discounts for Trenitalia Passengers
Thanks to Trenitalia, the Official Green Carrier, you can get up to 75% off the base fare on Frecciarossa, Frecciargento, Frecciabianca, Intercity, and Intercity Notte trains with the code ROI26.
The “Events Special” offer is valid for trips to and from Milan, with the outbound trip taking place up to 2 days before the event and the return trip within 2 days after the event ends.
How to purchase (via the Trenitalia app, website, ticket offices, or authorized agencies):
Important: Please bring a copy of the email confirming your participation in the event with you.
View the terms and conditions of the offer here on the Trenitalia website.




Legendary basketball coach and broadcaster

Co-founder and first CEO of Netflix

One of the most successful coaches in the history of world soccer

Former CEO of PepsiCo from 2006 to 2018

The first Italian athlete to win an Olympic gold medal in the 100-meter dash

Author of the international bestseller *The Monk Who Sold His Ferrari*

One of the most revolutionary soccer coaches

The world's leading expert on leadership

Vice President and Managing Director of Morgan Stanley

Chairman of the FIFA Referees Committee and former UEFA Chief Refereeing Officer

One of the most successful basketball coaches in the world

The first man in history to climb all 14 of the world’s 8000-metre peaks

The leading authority in the field of emotional intelligence

Father of Positive Psychology

One of the world’s leading executive coaches
What does registration for Julio Velasco Day entail?
Julio Velasco Day will take place in person in Milan and will also be broadcast live online.
Registration requires the completion of a short online form (approximately 2 minutes) and payment of the participation fee by bank transfer, PayPal or credit card.
For full details on participation and registration, with no obligation, please contact us at: juliovelascoday@roigroup.it
Where and when will the event take place?
Julio Velasco Day will take place on Thursday, April 8, 2027, at the Una Hotels Expo Fiera Milano, Via Keplero 12, Pero (MI).
Lunch is included in the registration fee.
To receive, with no obligation, full details on how to participate and register, please email us at: juliovelascoday@roigroup.it
Can the event be funded through the use of Interprofessional Funds?
Yes. Participation in our events can be funded through Interprofessional Training Funds, either through your training account or via calls for proposals, funding notices and training vouchers.
Is there a group discount?
Discounts of up to 10% are available depending on the number of tickets purchased.
To find out the total amount based on the number of participants, proceed with the purchase, and request an invoice, click here.
Why should you register early for the event?
We operate an early-booking policy, so registering early allows you to secure your place at the most advantageous rate available.
Do corporate and group registrations require all participant names to be provided at the time of booking?
What happens if I sign up but can no longer participate?
If you are no longer able to attend, please notify us of your absence at least 15 days before the event date by emailing info@roigroup.it. You may then choose to:
What happens if I register and the event cannot take place due to circumstances beyond our control?
Your credit is always protected: if the live event cannot take place, you may attend the event via live streaming or retain your credit for a future event of the same value.
Will I be able to interact with the speakers?
Will I receive any materials after the event?
In the days following Julio Velasco Day, you will receive a follow-up package including an Executive Report summarising the key insights from the event, together with Matteo Salvo’s mind maps. All materials will also remain available at all times in the ROI Group app.
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